Test Bank For Principles of Marketing 1st Edition By Mcgrahill Education

Test Bank For Principles of Marketing 1st Edition By McGraw-Hill Education

Connect Master: Marketing, 1e (McGraw-Hill)

Chapter 3   Marketing Ethics

1) Ethics can be defined as

A) laws and regulations governing business practices.

B) religious principles adopted by a society.

C) the moral standards expected by a society.

D) social ideologies universal to all societies.

E) cultural folkways present in all societies.

2) Ethics are moral standards expected by

A) an organization.

B) a society.

C) the AMA.

D) employees.

E) consumers.

3) In ethical decision-making, what element of the marketing mix is affected when a firm is deciding whether or not to outsource jobs to other members of the supply chain?

A) product

B) price

C) place

D) promotion

E) profitability

4) Which of the following questions would a firm ask if it were using the ethical decision-making framework regarding its product?

A) Are the relationships between wholesalers and retailers inappropriate?

B) Does the advertising message represent the product’s benefits honestly?

C) Should the firm increase prices due to a lack of local competition?

D) What default privacy settings should be built into a website?

E) Does the advertising message attack competing products rather than highlight the benefits of the firm’s product?

5) A firm’s decision not to market a video game that contains graphic violence to children is a product-related ethical question.

6) Think about the ethical values outlined in the AMA’s code of ethics. Which value is represented when a firm accepts constructive criticism from customers and other stakeholders?

A) honesty

B) fairness

C) Responsibility

D) respect

E) transparency

7) Which of the following is not one of the ethical norms spelled out in the AMA’s Code of Ethics?

A) transparency

B) fairness

C) citizenship

D) balance

E) honesty

8) The AMA Code of Ethics is not necessarily something to which marketers need to adhere for every marketing approach.

9) Which of the following is an example of a marketer exhibiting the ethical value of citizenship?

A) A firm that makes office supplies donates paper and pens to disadvantaged schools in its community.

B) A television advertisement that shows the excited owners of new cars lets viewers know that the “owners” are paid actors.

C) A maker of smartphones makes sure to include people of different genders, races, and ages in its marketing campaign.

D) A retail website has safeguards in place to protect the personal information of its customers.

E) A maker of outdoor equipment honors its satisfaction guarantee.

10) A maker of an energy drink with a high caffeine content decided to boost profits by marketing to children younger than 15. Which of the following ethical values did it most obviously violate?

A) Responsibility

B) honesty

C) respect

D) citizenship

E) transparency

11) How many steps are there in the ethical decision-making framework?

A) five

B) eight

C) six

D) seven

E) ten

12) What is the first step in the ethical decision-making framework?

A) Identify the ethical issue at hand.

B) Identify the stakeholders impacted by the decision.

C) Consider how the issue will affect the stakeholders.

D) Determine the facts in an unbiased manner.

E) Discuss the issue with the stakeholders.