Marketing Management 5th Edition by Dawn Iacobucci – Test Bank
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1. Economists note that imperfect competition occurs because consumers have unique needs and desires. a. True b. False ANSWER: True POINTS: 1 DIFFICULTY: Moderate REFERENCES: Page 32 QUESTION TYPE: True / False HAS VARIABLES: False NATIONAL STANDARDS: United States – BUSPROG: Analytic LOCAL STANDARDS: United States – OH – Default City – DISC: Customer TOPICS: 3-1 Why Segment? KEYWORDS: Bloom’s: Comprehension OTHER: MBA: Knowledge of Human Behavior and Society DATE CREATED: 7/11/2016 2:16 PM DATE MODIFIED: 8/3/2016 10:24 AM |
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2. Maslow’s hierarchy ranges from satisfaction of basic biological needs to more abstract needs regarding well-being. a. True b. False ANSWER: True POINTS: 1 DIFFICULTY: Easy REFERENCES: Page 32 QUESTION TYPE: True / False HAS VARIABLES: False NATIONAL STANDARDS: United States – BUSPROG: Analytic LOCAL STANDARDS: United States – OH – Default City – DISC: Customer TOPICS: 3-1 Why Segment? KEYWORDS: Bloom’s: Knowledge OTHER: MBA: Knowledge of Human Behavior and Society DATE CREATED: 7/11/2016 2:16 PM DATE MODIFIED: 7/11/2016 2:16 PM |
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3. In marketing, we deal with customer differences through segmentation. a. True b. False ANSWER: True POINTS: 1 DIFFICULTY: Easy REFERENCES: Page 32 QUESTION TYPE: True / False HAS VARIABLES: False NATIONAL STANDARDS: United States – BUSPROG: Analytic LOCAL STANDARDS: United States – OH – Default City – DISC: Marketing Plan TOPICS: 3-1 Why Segment? KEYWORDS: Bloom’s: Knowledge OTHER: MBA: Managing Strategy and Innovation DATE CREATED: 7/11/2016 2:16 PM DATE MODIFIED: 7/11/2016 2:16 PM |
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4. Collectively, a marketplace of consumers is homogeneous. a. True b. False ANSWER: False POINTS: 1 DIFFICULTY: Easy REFERENCES: Page 32 QUESTION TYPE: True / False HAS VARIABLES: False NATIONAL STANDARDS: United States – BUSPROG: Analytic LOCAL STANDARDS: United States – OH – Default City – DISC: Marketing Plan TOPICS: 3-1 Why Segment? KEYWORDS: Bloom’s: Knowledge OTHER: MBA: Knowledge of Human Behavior and Society DATE CREATED: 7/11/2016 2:16 PM DATE MODIFIED: 7/11/2016 2:16 PM |
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5. A market segment is an individual customer who shares similar inclinations toward your brand. a. True b. False ANSWER: False POINTS: 1 DIFFICULTY: Moderate REFERENCES: Page 33 QUESTION TYPE: True / False HAS VARIABLES: False NATIONAL STANDARDS: United States – BUSPROG: Analytic LOCAL STANDARDS: United States – OH – Default City – DISC: Marketing Plan TOPICS: 3-2 What Are Market Segments? KEYWORDS: Bloom’s: Knowledge OTHER: MBA: Knowledge of Human Behavior and Society DATE CREATED: 7/11/2016 2:16 PM DATE MODIFIED: 7/11/2016 2:16 PM |
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6. Some companies that tried mass customization have scaled back their attempts because it is not cost-effective. a. True b. False ANSWER: True POINTS: 1 DIFFICULTY: Moderate REFERENCES: Page 34 QUESTION TYPE: True / False HAS VARIABLES: False NATIONAL STANDARDS: United States – BUSPROG: Analytic LOCAL STANDARDS: United States – OH – Default City – DISC: Marketing Plan TOPICS: 3-2 What Are Market Segments? KEYWORDS: Bloom’s: Comprehension OTHER: MBA: Knowledge of Human Behavior and Society DATE CREATED: 7/11/2016 2:16 PM DATE MODIFIED: 8/24/2016 2:54 PM |
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