Marketing 2014, 17th Edition by William M – Test Bank

Marketing 2014, 17th Edition by William M – Test Bank

Chapter 3—The Marketing Environment

ESSAY

1. Given a new brand of barbecue sauce for which to develop a marketing strategy, describe how you would conduct environmental scanning and analysis.

ANS:

Answer not provided.

PTS: 1 DIF: Difficulty: Moderate OBJ: LO: 03-01

NAT: BUSPROG: Analytic STA: DISC: Marketing Plan

KEY: Bloom’s: Comprehension

2.Explain the differences between the competitive structures of a monopoly and an oligopoly.

ANS:

Answer not provided.

PTS: 1 DIF: Difficulty: Moderate OBJ: LO: 03-02

NAT: BUSPROG: Analytic STA: DISC: International Perspective

KEY: Bloom’s: Comprehension

3.Describe what is meant by a consumer’s buying power. How might this affect a marketing strategy?

ANS:

Answer not provided.

PTS: 1 DIF: Difficulty: Easy OBJ: LO: 03-02

NAT: BUSPROG: Analytic STA: DISC: Marketing Plan

KEY: Bloom’s: Comprehension

4.Contrast recession and depression.

ANS:

Answer not provided.

PTS: 1 DIF: Difficulty: Moderate OBJ: LO: 03-02

NAT: BUSPROG: Analytic STA: DISC: Marketing Plan

KEY: Bloom’s: Comprehension

5.Explain how a period of recession might affect the marketing of a product.

ANS:

Answer not provided.

PTS: 1 DIF: Difficulty: Easy OBJ: LO: 03-02

NAT: BUSPROG: Analytic STA: DISC: Marketing Plan

KEY: Bloom’s: Comprehension

6.Explain the difference between procompetitive legislation and consumer protection laws.

ANS:

Answer not provided.

PTS: 1 DIF: Difficulty: Moderate OBJ: LO: 03-04

NAT: BUSPROG: Analytic STA: DISC: International Perspective

KEY: Bloom’s: Comprehension

7.Describe several ways in which federal agencies influence marketing activities.

ANS:

Answer not provided.

PTS: 1 DIF: Difficulty: Easy OBJ: LO: 03-04

NAT:BUSPROG: AnalyticSTA:DISC: Strategy

KEY:Bloom’s: Knowledge

8.What roles do the Better Business Bureau and the National Advertising Review Board play in the self-regulation of business?

ANS:

Answer not provided.

PTS: 1 DIF: Difficulty: Easy OBJ: LO: 03-04

NAT:BUSPROG: AnalyticSTA:DISC: Strategy

KEY: Bloom’s: Knowledge