Marketing 2014, 17th Edition by William M – Test Bank
Chapter 3—The Marketing Environment
ESSAY
1. Given a new brand of barbecue sauce for which to develop a marketing strategy, describe how you would conduct environmental scanning and analysis.
ANS:
Answer not provided.
PTS: 1 DIF: Difficulty: Moderate OBJ: LO: 03-01
NAT: BUSPROG: Analytic STA: DISC: Marketing Plan
KEY: Bloom’s: Comprehension
2.Explain the differences between the competitive structures of a monopoly and an oligopoly.
ANS:
Answer not provided.
PTS: 1 DIF: Difficulty: Moderate OBJ: LO: 03-02
NAT: BUSPROG: Analytic STA: DISC: International Perspective
KEY: Bloom’s: Comprehension
3.Describe what is meant by a consumer’s buying power. How might this affect a marketing strategy?
ANS:
Answer not provided.
PTS: 1 DIF: Difficulty: Easy OBJ: LO: 03-02
NAT: BUSPROG: Analytic STA: DISC: Marketing Plan
KEY: Bloom’s: Comprehension
4.Contrast recession and depression.
ANS:
Answer not provided.
PTS: 1 DIF: Difficulty: Moderate OBJ: LO: 03-02
NAT: BUSPROG: Analytic STA: DISC: Marketing Plan
KEY: Bloom’s: Comprehension
5.Explain how a period of recession might affect the marketing of a product.
ANS:
Answer not provided.
PTS: 1 DIF: Difficulty: Easy OBJ: LO: 03-02
NAT: BUSPROG: Analytic STA: DISC: Marketing Plan
KEY: Bloom’s: Comprehension
6.Explain the difference between procompetitive legislation and consumer protection laws.
ANS:
Answer not provided.
PTS: 1 DIF: Difficulty: Moderate OBJ: LO: 03-04
NAT: BUSPROG: Analytic STA: DISC: International Perspective
KEY: Bloom’s: Comprehension
7.Describe several ways in which federal agencies influence marketing activities.
ANS:
Answer not provided.
PTS: 1 DIF: Difficulty: Easy OBJ: LO: 03-04
NAT:BUSPROG: AnalyticSTA:DISC: Strategy
KEY:Bloom’s: Knowledge
8.What roles do the Better Business Bureau and the National Advertising Review Board play in the self-regulation of business?
ANS:
Answer not provided.
PTS: 1 DIF: Difficulty: Easy OBJ: LO: 03-04
NAT:BUSPROG: AnalyticSTA:DISC: Strategy
KEY: Bloom’s: Knowledge
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