M Marketing 5th edition By Dhruv Grewal – Test Bank

1.

The term social media refers exclusively to social networking sites like Facebook. 
 
True    False

2.

Firms should not attempt to educate customers about products and services using social media, since customers are busy interacting with friends and will reject attempts to educate them. 
 
True    False

3.

The focus of social media efforts targeted at customer interaction is building connections. 
 
True    False

4.

The objectives of the 4E framework for social media are to excite, educate, engage, and evaluate. 
 
True    False

5.

Positive engagement through social media often makes customers more profitable for the firm. 
 
True    False

6.

A personalized offer sent to a targeted customer via social media is more likely to be relevant to him or her. 
 
True    False

7.

A well-designed social media marketing offer will have a clear call to action aimed at customers. 
 
True    False

8.

To achieve their objectives, marketers rely on three types of social media: social networking sites, media-sharing sites, and thought-sharing sites. 
 
True    False

9.

A blog is an example of a thought-sharing site. 
 
True    False

10.

The best-known microblogging site is Google+. 
 
True    False