Sports and Entertainment Marketing 4th edition by Kaser – Test Bank

1. The International Olympic Committee selects which country will host the Olympics.

  a.  True

  b.  False

ANSWER:   True

POINTS:   1

LEARNING OBJECTIVES:   SEM.KO.4.LO: 4.1-1 – LO: 4.1-1

2. In the true spirit of the Olympics, political situations are never taken into account when deciding on the host city.

  a.  True

  b.  False

ANSWER:   False

POINTS:   1

LEARNING OBJECTIVES:   SEM.KO.4.LO: 4.1-1 – LO: 4.1-1

3. The industry trend for soccer indicates a shrinking audience interest.

  a.  True

  b.  False

ANSWER:   False

POINTS:   1

LEARNING OBJECTIVES:   SEM.KO.4.LO: 4.2-1 – LO: 4.2-1

4. Marketing decisions are never based upon industry trends.

  a.  True

  b.  False

ANSWER:   False

POINTS:   1

LEARNING OBJECTIVES:   SEM.KO.4.LO: 4.2-1 – LO: 4.2-1

5. Playing in the World Cup can have a major financial impact on a nation’s soccer industry.

  a.  True

  b.  False

ANSWER:   True

POINTS:   1

LEARNING OBJECTIVES:   SEM.KO.4.LO: 4.1-2 – LO: 4.1-2

6. China sometimes censors movies it imports from other countries.

  a.  True

  b.  False

ANSWER:   True

POINTS:   1

LEARNING OBJECTIVES:   SEM.KO.4.LO: 4.1-2 – LO: 4.1-2

7. Facebook is not popular in many developing nations because people in those countries often do not own smartphones, which are needed to access social media websites.

  a.  True

  b.  False

ANSWER:   False

POINTS:   1

LEARNING OBJECTIVES:   SEM.KO.4.LO: 4.2-2 – LO: 4.2-2

8. Specific sports, music, dancing, entertainment, and celebrations can be considered part of the culture of a group of people.

  a.  True

  b.  False

ANSWER:   True

POINTS:   1

LEARNING OBJECTIVES:   SEM.KO.4.LO: 4.3-1 – LO: 4.3-1