Sociology and Your Life With P.O.W.E.R. Learning 1st Edition – Test Bank

Sociology and Your Life With P.O.W.E.R. Learning 1st Edition – Test Bank

Chapter 06

The Mass Media

Multiple Choice Questions

1. Which of the following terms is used by sociologists to refer to print and electronic means of communication that carry messages to widespread audiences?
A. transmitters
B. opinion leaders
C. mass media
D. narcotizes

Accessibility: Keyboard Navigation
Bloom’s: Remember
Learning Objective: Describe the social effects of the rapid spread of mass media.
Topic: Mass media
Type: Definition

2. Magazines would be considered
A. transmitters.
B. opinion leaders.
C. mass media.
D. narcotizers.

Accessibility: Keyboard Navigation
Bloom’s: Understand
Learning Objective: Describe the social effects of the rapid spread of mass media.
Topic: Mass media
Type: Application-Concept

3. What term do we use for the flow of content across multiple media and the accompanying migration of media audiences?
A. cultural convergence
B. digital divide
C. culture gap
D. information superhighway

Accessibility: Keyboard Navigation
Bloom’s: Remember
Learning Objective: Describe the social effects of the rapid spread of mass media.
Topic: Mass media
Type: Definition

4. Which sociological perspective would likely contend that the role of the mass media is to provide socialization, enforce social norms through public events, and create social stability and cohesion through collective experiences?
A. functionalist perspective
B. conflict perspective
C. interactionist perspective
D. feminist perspective

Accessibility: Keyboard Navigation
Bloom’s: Understand
Learning Objective: Interpret recent media trends from the point of view of the major sociological perspectives (functionalist, conflict, feminist, and interactionist).
Topic: Sociological perspectives
Type: Application-Perspectives

5. Which of the following would be an example of cyberbullying?
A. sending a photo of a friend drunk to others
B. sending a photo of a friend cheating to others
C. sending a nude photo of a friend to others
D. All these answers are correct.

Accessibility: Keyboard Navigation
Bloom’s: Understand
Learning Objective: Interpret recent media trends from the point of view of the major sociological perspectives (functionalist, conflict, feminist, and interactionist).
Topic: Sociological perspectives
Type: Definition

6. Which sociologist purported that newspapers helped to socialize immigrants to the customs and culture of the U.S.?
A. Robert Park
B. Deena Weinstein
C. Paul Lazarsfeld
D. David Demers

Accessibility: Keyboard Navigation
Bloom’s: Remember
Learning Objective: Interpret recent media trends from the point of view of the major sociological perspectives (functionalist, conflict, feminist, and interactionist).
Topic: Sociological perspectives
Type: Sociologists