Strategic Management of Technological Innovation Melissa Schilling 6th Edition – Test Bank

Strategic Management of Technological Innovation Melissa Schilling 6th Edition – Test Bank

Strategic Management of Technological Innovation, 6e (Schilling)

Chapter 2   Sources of Innovation

1) If an individual knows a field too well, it can stifle his or her ability to come up with solutions that require an alternative perspective.

Answer:  TRUE

Difficulty: 1 Easy

Topic:  Creativity

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2) An organization’s overall creativity level is a simple aggregate of the creativity of the individuals it employs.

Answer:  FALSE

Difficulty: 1 Easy

Topic:  Creativity

Accessibility:  Keyboard Navigation

3) Sometimes, monetary rewards undermine creativity by encouraging employees to focus on extrinsic rather than intrinsic motivation.

Answer:  TRUE

Difficulty: 1 Easy

Topic:  Creativity

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4) Research targeted at increasing knowledge for a specific application or need is called basic research.

Answer:  FALSE

Difficulty: 1 Easy

Topic:  Translating Creativity into Innovation

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5) The terms “research” and “development” represent different kinds of investment in innovation-related activities.

Answer:  TRUE

Difficulty: 1 Easy

Topic:  Translating Creativity into Innovation

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6) The science-push approach to research and development argued that innovation was driven by the perceived demand of potential users.

Answer:  FALSE

Difficulty: 1 Easy

Topic:  Translating Creativity into Innovation

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7) Firms often form alliances with competitors to jointly work on an innovation project or to exchange information in pursuit of innovation.

Answer:  TRUE

Difficulty: 1 Easy

Topic:  Translating Creativity into Innovation

Accessibility:  Keyboard Navigation