Marketing An introduction 6th Canadian Edition – Test Bank

Marketing An Introduction 6th Canadian Edition – Test Bank

Marketing: An Introduction, 6e (Armstrong et al.)

Chapter 3   Sustainable Marketing, Social Responsibility and Ethics

1) The marketing concept recognizes that organizations thrive from day to day by determining ________ of target group customers and fulfilling those more effectively and efficiently than competitors do.

A) demands

B) needs and wants

C) innovations

D) personal benefits

E) social benefits

Answer:  B

Diff: 2     Type: MC     Page Ref: 82

Skill:  Concept

Objective:  3-1

2) ________ calls for meeting the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.

A) Sustainable marketing

B) Innovation

C) The marketing concept

D) Global marketing

E) The strategic planning concept

Answer:  A

Diff: 1     Type: MC     Page Ref: 82

Skill:  Concept

Objective:  3-1

3) The ________ specifically focuses on future company needs rather than both future company and future customer needs.

A) societal marketing concept

B) strategic planning concept

C) sustainable marketing concept

D) marketing concept

E) consumer business concept

Answer:  B

Diff: 2     Type: MC     Page Ref: 82

Skill:  Concept

Objective:  3-1