Test Bank For Consumer Behavior Building Marketing Strategy 14Th Edition By David Mothersbaugh
ISBN10: 1260100049, ISBN13: 9781260100044
Test Bank For Consumer Behavior Building Marketing Strategy 14Th Edition By David Mothersbaugh
Consumer Behavior Building Marketing Strategy 14Th Edition By David Mothersbaugh – Test Bank
Consumer Behavior Building Marketing Strategy 14Th Edition By David Mothersbaugh
Consumer Behavior Building Marketing Strategy 14Th Edition
Consumer Behavior Building Marketing Strategy
Table Of Content
CHAPTER ONE: Consumer Behavior and Marketing Strategy
CHAPTER TWO: Cross-Cultural Variations in Consumer Behavior
CHAPTER THREE: The Changing American Society: Values
CHAPTER FOUR: The Changing American Society: Demographics and Social Stratification
CHAPTER FIVE: The Changing American Society: Subculture
CHAPTER SIX: The American Society: Families and Households
CHAPTER SEVEN: Group Influences on Consumer Behavior
CHAPTER EIGHT: Perception
CHAPTER NINE: Learning, Memory, and Product Positioning
CHAPTER TEN: Motivation, Personality, and Emotion
CHAPTER ELEVEN: Attitudes and Influencing Attitudes
CHAPTER TWELVE: Self-Concept and Lifestyle
CHAPTER THIRTEEN: Situational Influences
CHAPTER FOURTEEN: Consumer Decision Process and Problem Recognition
CHAPTER FIFTEEN: Information Search
CHAPTER SIXTEEN: Alternative Evaluation and Selection
CHAPTER SEVENTEEN: Outlet Selection and Purchase
CHAPTER EIGHTEEN: Post purchase Processes, Customer Satisfaction, and Customer Commitment
Reviews
There are no reviews yet.